How Can We Partner You With Sports & Sustainability
The philosophy is to use the cultural and financial influence of this billion-dollar industry to raise awareness
of the impact that sports events have on the environment
The Challenge
Sports is a billion-dollar industry. It reaches every part of the globe, crushing all barriers of race, gender, income and politics. Involving millions of stakeholders, sports events can nevertheless have a negative impact on the environment. This was first recognized during the planning of the 1994 Winter Olympics in Lillehammer, Norway; there, the design and construction of event facilities, and the production of the event itself, took environmental issues into consideration.
The legacy of the first ‘Green Games’ is that the International Olympic Organizing Committee has a defined sustainability strategy.
Since then, other organizations in the sports industry have made a commitment to take action and start developing and implementing strategies to reduce the negative environmental impact associated with sports facilities and events. ZOTEN is an active participant in establishing new sports and sustainability organizations in Europe, with a special focus on Greece.
The philosophy is to use the cultural and financial influence of this billion-dollar industry to raise awareness of the impact that sports events have on the environment and to promote environmental initiatives that reduce the ecological footprint of sports, and by extension, of communities themselves: in short, to affect meaningful social change.
Our Strategy
Our aim is to create a tailor-made sustainability policy to guarantee accountable and sustainable management of your project, and keep your company organization at the forefront of social change. We will navigate you through the steps needed to identify your sustainable position, understand how your stakeholders can benefit, and pinpoint the appropriate techniques required for the implementation of sustainable practices. Our mission is to provide you with the tools and know-how towards a more sustainable future for all.
The aim of a sustainable sport event is that its impact continues long after event-day. Through environmental campaigns and using the leverage provided by the event platform, your company acquires an invaluable tool to inspire a global shift in attitude toward environmental issues such as climate change. The implementation of a robust sustainability policy will enhance your company’s image and improve your competitive advantage while making a huge difference in protecting future generations.
Pioneers from around the world. Some facts and figures.
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UEFA offset 24,648 tons of greenhouse gas emissions from 59,627 flights taken by its staff and referees during the 2014/15 season
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Arsenal Stadium recycles 90% of its match-day waste, including glass, food, cardboard, plastic, paper and metal. It has also replaced plastic utensils with paper straws and wooden stirrers.
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61.52% of the items disposed at the Start and Finish lines of the 2019 Skechers Performance Los Angeles Marathon were diverted from the landfill
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Stade Roland Garros replaced disposable drinking cups with the reusable Ecocup®. For a 1euro refundable deposit, spectators at the tournament are encouraged to use them for coffee, cold drinks, wine and even champagne, saving around two tons of non-recyclable cups each year.
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During the 2017-2018 Volvo Ocean Race, team Vestas 11th Hour Racing in collaboration with Bluewater water purifiers created on-site drinking water solutions, preventing the use of 16,000 500ml single-use plastic bottles and lowering their overall water footprint.
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Since 2016, the Waste Management Phoenix Open golf tournament, with a staggering 600,000 fans in attendance, diverts 100% of its waste through recycling, reuse, and waste-to-energy programs.