Want to Minimise the Impact of Your Sport?
The Challenge
Sports is a billion-dollar industry. It transcends barriers of race, gender, income, and politics, reaching every corner of the globe.
However, sports events can also negatively impact the environment. This was first acknowledged back in 1994 at Norway's Winter Olympics where environmental considerations were integrated into event planning, design, and construction—marking the first ‘Green Games.’
​
This shaped the current sustainability strategy by the International Olympic Organizing Committee. Today, many organizations in the sports industry have committed to reducing their environmental impact.
ZOTEN is actively involved in this effort, establishing sports and sustainability initiatives in Greece and throughout Europe. Our philosophy leverages the cultural and financial power of sports to raise awareness about their environmental impact, promote initiatives to reduce their the ecological footprint, and drive meaningful social change within communities in a measurable way.
How Do We Do It?
Our approach is to work with you to create a tailor-made sustainability policy to guarantee accountable and sustainable management of your project. This typically entails:
​
-
Putting your organisation at the forefront of social change
-
Navigate your team through the steps needed to identify your sustainable position
-
Understanding how your stakeholders can benefit (and convincing them)
-
Pinpointing the appropriate techniques required for the implementation of sustainable practices
-
Providing your team with the tools and know-how towards a more sustainable future for all
-
Setting up a framework to measure outcomes so you can track results
The aim of a sustainable sport event is that its impact continues long after event-day. Post-implementation of your organisation's robust sustainability policy, your organisation will be equipped with a competitive edge while making a huge difference in protecting future generations who want to continue playing or spectating.
If They've Done it, So Can Greece
​​​UEFA offset 24,648 tons of greenhouse gas emissions from 59,627 flights taken by its staff and referees during the 2014/15 season.
Arsenal Stadium recycles 90% of its match-day waste, including glass, food, cardboard, plastic, paper and metal. It has also replaced plastic utensils with paper straws and wooden stirrers.
During the 2017-2018 Volvo Ocean Race, team Vestas 11th Hour Racing in collaboration with Bluewater water purifiers created on-site drinking water solutions, preventing the use of 16,000 500ml single-use plastic bottles and lowering their overall water footprint.
Stade Roland Garros replaced disposable drinking cups with the reusable Ecocup®. For a 1 euro refundable deposit, spectators at the tournament are encouraged to use them for coffee, cold drinks, wine and even champagne, saving around two tons of non-recyclable cups each year.
61.52% of the items disposed at the Start and Finish lines of the 2019 Skechers Performance Los Angeles Marathon were diverted from the landfill.
Since 2016, the Waste Management Phoenix Open golf tournament with a whopping average of 600,000 fans in attendance, diverts an impressive 100% of its waste through recycling, reuse, and waste-to-energy programs.